BOUYGUES TELECOM BOOSTS ITS COMMUNITY ENGAGEMENT WITH %%GAMIFIED CUSTOMER REFERRALS%%

Bouygues Telecom uses Cohort on its Source brand to reward customer referrals in a modern and personalized way:

Gamified referrals

Reward redemption with charities

Eco- and social-friendly loyalty experiences

Community of like-minded partners and users

+700

Customers equipped in a single day

Visits in the app for campaign audience

€ already donated thanks to the Source initiative

ABOUT SOURCE BY BOUYGUES TELECOM

Source is Bouygues Telecom's sustainable and eco-friendly mobile plan. These values are reflected in their unique offer since Source's inception in 2022: customers can turn their unused data into "water drops", which are then converted into cash and distributed to charities whose missions align with Source's values. Source wanted to better engage its customers and federate the community around their brand values. They chose to leverage Cohort’s solution and integrate it within the Source mobile app.

Regarding customer loyalty, Bouygues Telecom addresses two strategic objectives:

Effortlessly forging collaborations between brands and partners united and committed to the Source initiative.
Introducing captivating engagement experiences to grow and animate a customer base in an innovative way.

"We were seduced by the "plug & play" aspect of the product. Cohort is an all-in-one marketing solution that has enabled us to easily create an engaging Loyalty Experience Space in our customer accounts. This innovation offers our customers and community rewards based on their actions, reinforcing their engagement and affinity with our brand. I highly recommend Cohort for its ease of use and intuitive handling, which makes it possible to set up campaigns in just a few clicks."

Julien Boyard

Head of Operations Source Mobile

ENGAGING SOURCE CUSTOMERS WITH GAMIFIED REFERRALS

Within the Source app, Bouygues Telecom implemented a gamified referral experience with unique rewards only accessible by referring multiple people.

Customers felt the urge to refer friends, family or colleagues in order to unlock badges, obtain interesting mobile discounts and accumulate “water drops” to support brand partners’s eco-friendly causes.

Through this initiative, Source enabled its customers to live a vibrant brand experience with gamification, education and community interactions.

A 3-LEVEL CHALLENGE

A MODERN WAY TO IMPROVE CUSTOMER ENGAGEMENT

Customer engagement is a dynamic challenge. This is why even leading brands like Bouygues Telecom are in need for new smart loyalty tools.

Cohort helped Source on customer acquisition and partner retention. By acquiring new customers through gamified referrals, and by offering modern and personalized rewards to be redeemed from partners, Source was able to offer its customers a community of like-minded partners and users.

Moreover, customer referrals interfaces was created, customized and distributed on the fly by Cohort allowing Bouygues to launch the Source project in no time and with few IT resources: two fundamental elements for a company with such large-scale projects.

“Cohort appealed to us, making it easy to create modern experiences and rewards. Cohort has enabled us to eliminate all the technical complexity of these subjects, both for our teams and for our end customers. Cohort offers us great agility in creating experiences with other brands or partners, in line with our brand DNA.”

Jérôme Cornu

Innovation Marketing & Communication Lead at Bouygues Telecom

WHY USE COHORT’S %%SMART LOYALTY PLATFORM%%?

Designed for CRM and Loyalty teams, Cohort augments their existing loyalty tools with modern engagement and loyalty experiences. In a few clicks, with no IT required, Cohort empowers CRM & Loyalty managers to reward customer engagement beyond transactions, to deliver higher AOV and LTV, thanks to 4 features:

An intuitive experience builder : a no-code interface to create and execute smart Loyalty experiences in just a few clics.

A library over 50+ pre-configured integrations : with Instagram, X, Strava, Spotify, Typeform, Youtube, Tik Tok… to engage your customers wherever they are.

A user interface generator : to generate on the go loyalty landing pages and a personalized loyalty hub for your customers.

Without IT : Cohort integrates quickly and easily with your existing solutions (CRM, CDP, loyalty tools). Whether you use Salesforce, Shopify, Comarch, Imagino... Cohort seamlessly synchronises customer data and segments to ensure consistency and personalization.