ETAM MODERNIZES ITS LOYALTY PROGRAM WITH %%EXCLUSIVE BENEFITS%%

Etam took advantage of its brand actuality (its famous fashion show) to offer an exclusive and personalized loyalty experience to its most engaged customers.

Limited swimwear edition

Exclusive access to Etam Live Show

Discount and Addict status

Private Shopping Party

x30

Customers demand over supply

Purchase frequency for campaign customer audience

+20%

Average basket size increase for campaign customer audience

ABOUT ETAM

Etam is a French lingerie brand— #1 in France– which aims to become the favorite French lingerie brand for women worldwide. For over 100 years, the brand has been using its know-how and innovation to lift up women and make history with them. With 1,035 points of sale in Europe, and more than 1,300 worldwide, Etam continues to spearhead innovation to consistently surprise its customers and reinvent itself.

Regarding customer loyalty, Etam addresses two strategic objectives:

Boosting a loyalty program without revamping the existing one by introducing innovative and unique engagement experiences.
Launching a campaign effortlessly and quickly to offer a flawless customer experience within the Etam app.

“With Cohort our clients were able to benefit from an exclusive offer mixing physical products and perks with modern and personalized experiences. Customers don't want to be just another number in a customer file but they want to enjoy privileged treatment based on their status and loyalty: our initiative with Cohort enabled us to forge a singular relationship between our customers and Etam brand. Our approach of offering more than just a product, but a truly exclusive experience, created a sense of belonging and ownership.”

Céline Wargnier

Director of Retail Marketing

TAKE ADVANTAGE OF A BRAND HIGHLIGHT TO OFFER A VARIETY OF REWARDS BEYOND TRANSACTIONS

Each year Etam live shows are unique opportunities to unveil the centuries-old know-how of its craftspeople. To present its Swimwear collection, Etam organized a Cruise Fashion Show in Corsica. At the event, 40 iconic silhouettes were paraded on a catwalk submerged in water.

Etam used Cohort to transpose those 40 silhouettes into exclusive personalized rewards to which they added unique physical and digital perks.

REWARDS UNLOCKED

AN EASY & QUICK WAY TO IMPROVE CUSTOMER ENGAGEMENT

Thanks to Cohort Smart Loyalty platform, Etam was able to add exclusive advantages to the pieces purchased during their Swimwear live show and deliver it directly through the Etam app (through a Customer Interface created, customized and distributed on the fly by Cohort).

This innovative campaign enabled Etam to :

Improve the engagement rate of a priority customer segment
Increase the AOV and interactions between the brand and program members

“Our customers were able to enjoy an exclusive experience, blending the physical and the digital. It was a campaign in which we surpassed ourselves to reinvent the customer relationship, through a playful, win-win approach. In the space of a few hours, we counted over 1,000 participants and the campaign was sold out. It was an incredible first success that only strengthens our desire to repeat it.”

Céline Wargnier

Director of Retail Marketing

WHY USE COHORT’S %%SMART LOYALTY PLATFORM%%?

Designed for CRM and Loyalty teams, Cohort augments their existing loyalty tools with modern engagement and loyalty experiences. In a few clicks, with no IT required, Cohort empowers CRM & Loyalty managers to reward customer engagement beyond transactions, to deliver higher AOV and LTV, thanks to 4 features:

An intuitive experience builder : a no-code interface to create and execute smart Loyalty experiences in just a few clics.

A library over 50+ pre-configured integrations : with Instagram, X, Strava, Spotify, Typeform, Youtube, Tik Tok… to engage your customers wherever they are

A user interface generator : to generate on the go loyalty landing pages and a personalized loyalty hub for your customers.

Without IT : Cohort integrates quickly and easily with your existing solutions (CRM, CDP, loyalty tools). Whether you use Salesforce, Shopify, Comarch, Imagino... Cohort seamlessly synchronises customer data and segments to ensure consistency and personalization.