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Strategy
Insights
Paul Vanesse
Marketing
Paul Vanesse

Personalization: Top 20 tech solutions

Discover our selection of the most innovative solutions for engagement and loyalty, throughout all stages of the customer journey! 🚀
20 solutions analyzed
The right data strategy
Exclusive market insights
Paul Vanesse
Marketing
Paul Vanesse
5
' read
Personalization: Top 20 tech solutions
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Personalized customer experience is a powerful tool to stand out from the competition and retain customers in a saturated market. How to achieve this effectively? Find out in our study the essential strategies to personalize your customer relationships at every stage of their purchasing journey. Equipping yourself with the right technologies has become crucial at a time when customer data is increasingly difficult to capture. Discover the 20 best solutions to strengthen your personalization strategy based on each stage of the customer journey.
Personalized customer experience is a powerful tool to stand out from the competition and retain customers in a saturated market. How to achieve this effectively? Find out in our study the essential strategies to personalize your customer relationships at every stage of their purchasing journey. Equipping yourself with the right technologies has become crucial at a time when customer data is increasingly difficult to capture. Discover the 20 best solutions to strengthen your personalization strategy based on each stage of the customer journey.

Why is Personalization Crucial?

Today, consumers no longer want to be just numbers in a database. They seek to be recognized and valued at every stage of the customer journey, from qualification to retention and loyalty. There are different levels of recognition sought by customers, for which the right marketing levers must be adapted (find them especially in our comprehensive guide on the Maslow's Pyramid of Customer Engagement).

Personalization is one of the most impactful levers. Market insights speak for themselves 👇

  • 80% of customers are more likely to make a repeat purchase after a personalized experience. (MarketSplash report - The Truth About)
  • 83% of customers are willing to share their data with a company to access a personalized customer experience. (Accenture)
  • 64% of customers are willing to switch brands if the experience is not optimal. (Accenture)

These statistics show that personalization directly impacts customer satisfaction and ROI. For optimal satisfaction leading to conversion and retention, personalization must be integrated at every stage of the customer journey. This avoids losing customers along the way while strengthening their loyalty.

But then, which solution should be used? At what moment and how? This is what we detail here through our selection of the 20 most effective solutions on the market.

Building an Effective Personalization Strategy in 2 Steps

👉 The Data Strategy

Collection: Centralize customer data and gather it at every touchpoint (CRM, marketing automation, e-commerce).

Processing: Harmonize and segment the data to eliminate duplicates and personalize interactions.

Analysis: Create a single customer view to identify trends and better understand customer needs.

Cohort helps you capture and process new customer data through modern engagement mechanisms and levers, tailored and personalized for each of your customers.

👉 Personalization (according to the stages of the customer journey)

Customer Qualification: Understand needs and prefer personalized interactions from the first contact.

Product Information: Use AI to offer product recommendations based on browsing and purchase data.

Purchase / Payment: Simplify the process with flexible and secure payment options.

Additional Services: Tailor the offered services based on individual customer preferences and needs.

Retention and Loyalty: Create customized engagement programs and analyze feedback to refine strategies.

The personalization strategy should leverage the numerous tools on the market to amplify the impact of such a strategy.

👇 Here is an excerpt from our document that classifies all the studied solutions according to the different stages of the customer journey. Some of these solutions apply to multiple stages. (To learn more about these solutions, scroll down to download our document!)

Why Download Our Complete Document?

This document is a goldmine for marketing managers and CRM teams looking to enhance customer engagement. Inside, you'll find:

  • A detailed analysis of the 20 most effective tech solutions, including their value propositions, relevant touchpoints, business metrics, client references, and a use case with Cohort.
  • Concrete strategies for implementing effective personalization.
  • Insights into market trends.

A personalization strategy for each stage of the customer journey is at your fingertips!

Your document is waiting for you right here ⬇️